Last week I talked a little bit about the journey to creating Whimseybox Influencer and now I want to show off how it works inside. We’ve gotten a great response so far (thank you!) and are adding new bloggers every day. It’s really exciting to see people putting this to work for them and getting their feedback - St. Patrick is making updates and tweaks to improve the experience everyday. Here’s how it works -
Who’s It For?
Whimseybox Influencer is affiliate technology designed for DIY + craft bloggers and publishers. (We’re doing for craft what rewardStyle has done for fashion bloggers.) You don’t need to blog exclusively about DIY + craft, though! It’s okay if you like to post about craft along with other things like fashion or kids or food or whatever. It also works for larger publishers and websites (hey Martha, call us!). It’s not designed for any site that is exclusively about discounts, a site that doesn’t post original content or anything spammy. Our team reviews every site to make sure that Influencer is a good fit before we activate the account.
Why Would I Want To Use Influencer?
I think there are three main reasons that Influencer is awesome -
1. Create a new revenue stream for your blog - You’re already sharing projects and supplies, and you know people are buying supplies and making projects that you share. We think you should earn a commission when your post inspires someone else to make a purchase. It’s another way to support your creative work, and in these days of declining display ad revenue we think it’s a great additional revenue stream.
2. Show your readers what to buy - Not everyone knows their local craft store inside out. In fact, for many people buying supplies can be confusing and intimidating. (Why are there so many types of glue?!) I’ve found that often people want to use the exact supplies I used, and with Influencer you can easily point them to precisely what they need.
3. Learn what your readers like - We’re developing analytics features that we think you’ll love. Track what your readers click on and what they buy, and then later if you choose you can share that information with companies you might want to partner with. You’ll be able to tell them exactly how many views + sales your content created for them.
Those are the big three, but there’s more – we want to build a valuable network for Influencers. We’re featuring Influencer content on our homepage to show off your creativity and drive traffic to your sites, we’re profiling one Influencer every week on DIY5 and there’s much more. In fact, current Influencers should be watching their mailboxes next week…
How Does It Work?
Once you’re an Influencer you can share individual supplies or entire supply lists on your blog and we’ll automatically append a personal code so we can track anytime someone follows your link to make a purchase. One of the easiest ways to do it is by embedding a Supply List, which are simply lists of supplies that you create on Whimseybox. Embedding a Supply List in your blog doesn’t require installing any code (whew) and works just the same as embedding a YouTube video. You can decide what your Supply List looks like – a list, gallery or grid. Here’s a graphic that show what they look like:
Making Supply Lists is easy on Whimseybox, but if you don’t want to use a list format you can also share individual supplies using an embed or a simple plain text link.
How Much Will I Get Paid?
Our current commission rate is 8% which is the best in the industry. (To compare, you’d need to sell over 1500 items/month on Amazon to match it.) Commission is calculated off of the total sale, not just the item that you linked to and our cookies last for 30 days which means that you’ll still earn a commission even if someone clicks through on an Influencer link but doesn’t make a purchase right away. Influencers can also see how much they can earn on each individual item by clicking on the Embed tab in the item – here’s an example:
What Kind of Items Are In Your Shop?
We sell a wide variety of DIY + craft supplies from paint and paper to beads and baubles. There are currently thousands of items available on our site and we’re literally added hundreds more every week! If you can find it in a big box craft store, we can probably sell it. And if you need help finding an item, just ask or email Alison at firstname.lastname@example.org! We’re here to help.
Can I Be Sure My Readers Will Have A Good + Secure Shopping Experience?
Short answer: Yes! Longer answer: Yes, and here’s why – at Whimseybox we manage the entire customer transaction from order to returns, if necessary. Customer service is our top priority and we take it seriously. We’re still a small company (6 full-time employees) so you can be sure they won’t be sent into any automated phone/email black hole. And we take security just as seriously. We selected Stripe to handle all of our payments and they meet or exceed every industry standard to protect your private financial data. (You can read more about that here.)
What’s the Catch?
There isn’t one – Influencer is free and easy to setup. If you want to give it a try, drop your email here and we’ll be in touch.
PS – I want to hear what you think! Love it? Hate it? Have questions or ideas? Leave a comment or send an email. We’re listening!