DIY Biz: From This To This


Hey guys! It was a pretty good week at Whimseybox HQ.  (Still my house, in case you think we’re getting fancy or something. More people, same space!) One of the highlights was working with watching Alyssa create an ad that will be running online and in print in a few weeks. On the left is my mockup, created in, well, Powerpoint. (Powerpoint 2003, to be specific!) Given a little time I could do slightly better, but not much. I sent this picture along with a few other and some text to her, and a little while later she had the image on the right. (Featuring Ashley’s DIY!) This isn’t the final version, but it’s a working copy that isn’t too far off the final design.

One of the great joys for me right now is working with the Whimseybox team- every one of them as talented as Alyssa in their own area. To have a vision and then be working with a team that can make it a reality is just so cool. Photography, videography, photo styling, modeling, marketing, coding, community, customer service, box packing… I did it all for a while, because that’s just what you do in the beginning. But now I know and work with such awesome people and partners that I just can’t quite believe it.

Exactly one year ago today, I stayed up much too late and while getting ready for bed I had an idea for a business. I sent myself an email at 2am, just in case I forgot it before morning. But I didn’t forget, I couldn’t, and 5 hours later when my husband was getting ready for work I told him. And then I emailed him a few hours after that with even more details, and he wrote back “I love the idea. I don’t think its a question of if you should do it, but rather how. Here are my responses to your points…” (I am the luckiest girl in the world.)

My memories are vivid. That night we went to see Joe Pug in concert and I dreamed and planned. Two days later I registered And the first time I ever wrote ‘Whimseybox’ I happened to be using this blue colored pencil. Somehow I had come home from BlogHer Handmade the month before with a single Crayola colored pencil, and it happened to be what I now call Whimseybox blue. (Crayola has a different name for the color, but I’m working on getting them to change it, ha.) And so that’s why when I made the Whimseybox logo (on free Photoshop-alternative Gimp using a couple of freebie fonts) I made it that color.

Nothing has ever felt so right, so imperfectly perfect, so exciting.   I was flipping through some old journals earlier tonight and I ran across an entry from February 5, 2009 where I said “I think my job is eating my soul.” Now my job is my soul… and it’s awesome.


  1. Rocquelle says:

    OMG, Alicia I just loved this post!!! The Whimseybox story is such an inspiration as I start my entrepreneurial journey.

  2. Raven says:

    The luckiest AND let’s not forget most talented girl in the world. Not only are you providing an awesome service/opportunity for already crafty + potential crafters all over, I appreciate how open and honest you are about your ongoing entrepreneurial experience.

    You are an inspiration for sure. Keep up the awesomeness!!


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